Plastic Postcards Deliver a Superior ROI Over Standard EDDM

Posted Posted in Increased ROI

CHALLENGE: A franchise group of a major national pizza chain that encompassed just shy of 1,000 locations wanted to see how Triadex’s Laminated Die-cut postcards would perf orm compared to the traditional USPS’s Every Door Direct Mail (EDDM) qualified paper direct mailer. SOLUTION: An A/B test direct mail campaign was completed with the following criteria: […]