How much does a direct mail campaign cost?

A direct mail piece typically costs $0.35 to $1.00 or more, depending on format, volume, targeting, and postage. We'll quote production and postage separately for your specific route or household list. A low cost per piece won't help if the offer can't earn its way back, so we'll set a response target before mailing.

What's the typical turnaround time for a direct mail campaign?

Most campaigns take 2 to 4 weeks from creative approval to in-home delivery. A first campaign may need another 1 to 2 weeks for targeting and list preparation. We'll plan from the date the offer needs to land, not just the print deadline, and check rush options if your timing is tight.

What's the minimum quantity for a direct mail campaign?

Plastic postcard runs typically start at 5,000 pieces per location; other formats have different minimums. EDDM volumes depend on the routes you choose. We'll look at your trade area before recommending a quantity. If the audience is too small for a useful test, we'll tell you rather than force a larger mailing.

How do you track and measure direct mail results?

We track offer redemptions and response codes by location, then compare them with POS transactions when the data is available. LOOP™ by Triadex (planned for the end of Q1 2027) will support a revenue view for records that match. We'll disclose what isn't matched, because an estimate shouldn't be presented as a verified sale.

Can direct mail be combined with digital campaigns?

Yes, but adding digital isn't always the right first move. We can time eligible display or CTV follow-up to a mail drop and keep the offer consistent. If your budget can't support a meaningful test in both channels, we'd rather run the mail well and measure it before expanding.

Direct Mail Marketing for Multi-Location Businesses

Direct mail is a data channel. We'll use 3B+ data points and the trade area around each store to choose households, formats, and offers, then check response against the sales data you can share.

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Why Direct Mail Still Works

71%

Redemption Rates Achieved

A documented high-performing plastic postcard campaign achieved this redemption rate; results vary by offer and audience.

3x to 10x

Higher Response Than Paper

Measured plastic postcard campaigns have seen 3 to 10 times the response of paper mail; results vary.

Measure Your

Cost Per Acquired Customer

We'll compare acquisition cost with your other channels before asking you to mail again.

Our Direct Mail Products

Plastic Postcards

A durable piece can keep an offer close at hand. Documented campaigns have seen 3 to 10 times paper-mail response; we'll evaluate yours on its own results.

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EDDM

We'll select carrier routes around stores where broad coverage makes sense. Every household on the chosen routes receives a piece.

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Website-to-Mail Retargeting

With eligible matching and permission, we'll follow up on site interest with a physical offer delivered within days.

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Custom Campaigns

If a standard format doesn't fit, we'll design the piece around your offer, audience, and trade area.

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How We're Different

Data First, Always

We use 3B+ consumer data points and predictive modeling to decide whom to mail before designing the piece. We'll track redemptions by location. LOOP™ by Triadex (planned for the end of Q1 2027) will connect mail to POS transactions when the right data is available; if it's missing, we won't claim revenue we can't verify.

Frequently Asked Questions

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Direct Mail Marketing for Multi-Location Businesses

Why Direct Mail Still Works

Redemption Rates Achieved

Higher Response Than Paper

Cost Per Acquired Customer

Our Direct Mail Products

Plastic Postcards

EDDM

Website-to-Mail Retargeting

Custom Campaigns

How We're Different

Data First, Always

Frequently Asked Questions

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