EDDM | Every Door Direct Mail

Are You Are Looking for A Simple, Cost Effective, And Proven Direct Mail Solution?

EDDM

Sales and service providers alike come to Triadex Services for our proven EDDM (Every Door Direct Mail) and other direct mail marketing services.

What is EDDM?

Every Door Direct Mail is just that. Delivery to every door in a particular postal route. Provided by the USPS, it allows you to mail to entire areas without the need to rent or purchase a mailing list. Instead, you simply choose your desired postal routes.  Then, your direct mail campaign will be delivered to every active address in those routes.

Consequently, Triadex has helped retailers, restaurants, and service providers just like yours win new customers.  Together, we’ve achieved double-digit redemption rates and revenue growth with our incentive every door direct mail and marketing services.

Features & Benefits Using Triadex​​

  • Save Money with Rock-Bottom Postage Discounts.
  • Save Time with our In-House Postcard Design Team.
  • Grow Your Business by Targeting Every Local Mailbox.
  • Deliver Focused Offers That Target Audience by Age, Income, or Household Size.
  • Lower Your Cost Per Piece While Generating a Higher ROI.

EDDM Qualifications:

  • Your direct mail piece must be taller than 6.125″ or longer than 11.5″ and smaller than 12″ x 15″.
  • You must target zip codes that are in routes.
  • There is no need to purchase a mailing list because the post office will deliver one piece to each home.
  • You can mail up to 5,000 pieces per mailer, per day.
  • Your pieces will be delivered within 7-14 business days.

Triadex Moves Quickly

Get your special offer into the hands of prospective buyers before your competition.  Therefore, increasing traffic to your location faster. With Triadex, your special offer can be “fast-tracked” to get to your prospect more quickly. Then, your special offer can be in-home in a matter of days, not weeks!

Even one or two days ahead of your competitors can be the difference between a lost sale or a customer for life.

Fortunately, you have a marketing partner that understands the difference and handles all the details for you.

According to First Data Research, three out of four consumers are interested in buying or testing a product based on receiving an incentive card in the mail.

every door direct mail

Use Offers that Spark a Reaction

Your offer may be as varied as you would like.  Our experience has shown, however, the more desirable the call to action (CTA), the better response you’ll receive.

For example: In the automotive direct mail industry, many dealers and manufacturers are finding FREE GAS with a new car purchase is proving irresistible.

Offers from $300 up to $1000 worth of gas will encourage buyers and move inventory, resulting in a winning automotive marketing campaign!

The right promotion will make your EDDM direct mail campaign that much more successful.

Features & Benefits

  • Turnkey Program
  • Increase Sales within 30 Days
  • Build Your Brand
  • Deliver a Customized Message
  • Find New Customers
  • Longer Lasting Message than Paper Postcards
  • High Quality Graphics
  • Documented Success
  • Save Time
  • Save Money with Annual Contracts

Want to Stand Out Even More?

Triadex Services now offers over 30 different custom shapes for our plastic direct mail postcards. Choose from 20 mil, 24 mil, 26 mil, 28 mil and 30 mil thickness.  The unique look of our direct mail postcards often produce conversion rates 4 – 10 times the industry average!

EDDM and plastic postcard campaigns are especially versatile.

In addition to standard mailers, they can be used as:

  • Multi-promotional mailers
  • Gift Cards
  • Key Tags
  • Incentive Cards
  • Multi-use Coupons
  • And More!

Likewise, we have a number of unique options with our die-cut plastic direct mail postcards.

Die-Cut Options Include:

  • Tooth shaped cards for Dentists
  • Poker chips for Casinos
  • Wine bottles for wine retailers
  • Hanging Ornaments for the Holidays

The Triadex wallet size, credit card-like card also features high quality graphics. As a result, the combo makes them a natural and attractive card to be put into anyone’s wallet. In a wallet, your offer stands out like a handheld billboard that acts as a constant reminder of your company and offer.

Either way, our Triadex direct mail campaigns also feature high quality graphics. As a result, the combo makes them a natural and attractive card to be put into anyone’s mailbox

EDDM

Mailing List Options that Target the Right Customers

Starting to consider plastic or other postcard options over EDDM?  If you try one of our other mail campaign options, one very important question you need to answer is: “Who will receive my offer?”

Why waste money targeting households with little need for your product?

At Triadex, we have spent millions of dollars on proprietary lists. This lets us target prospects that are more likely to respond to your offer. Consequently, Triadex ensures the audience is ripe for your offer and able to act on it.

Similar to EDDM distribution, standard mailing list allow you to  select potential customers near you as a quick and affordable way to get your message out.  However, unlike EDDM, you can compile your list based on:

  • The closest quantity of addresses in a radius
  • The closest in miles per radius
  • Selection of specific counties, cities, zip codes, or zip/carrier routes

Additionally, you can narrow the search even more by choosing specific demographics.

Demographics Include:

  • Type of Residence
  • Median (Average) Income
  • Median (Average) Age
  • Percentage of Households with Children
  • Median Home Value
  • Type of Postal Route

Our standard mailing list fees are included in all our campaign packages.

Interested in focusing the search even more? A targeted mailing list allows you to cherry pick potential customers.

More Precise Demographics Include:

  • Actual Age
  • Household Income
  • Gender
  • Marital Status
  • Year Home Built
  • Length of Residence
  • Housing Type
  • Home Ownership Status (Owners, Renter)
  • Verified Homeowner
  • Premier Home Value
  • Presence of Children**
  • Age of Children**
  • Gender of Children**
  • And much more…

Then, you can improve your mailing list ROI by targeting prospects most likely to buy.

**The Direct Marketing Association (DMA) has defined sensitive marketing data as anything pertaining to children, health care or treatment, or the financial accounts of individuals. Triadex is committed to protecting consumer privacy and has added age to our list of sensitive criteria.

If you elect to use a list with sensitive data, you will be responsible for ensuring that the mail piece or phone scripts using this information comply with all FCC and local laws.

Birthdays

Did you know that, on average, within FOUR miles of your location there are nearly 1,000 individuals celebrating Birthdays every month?

Surprise your prospects with a Gift Card on their Birthday!

Key benefits of a Birthday Mailing List include:

  • Unlike email birthday campaigns, mailers bring in NEW customers.
  • You can still target your audience by age, income, radius filters, etc.
  • People will associate memories and special occasions with your brand.

New Movers

Did you know the average American moves once every five years? We refer to them as “New Movers”.

Additionally, studies show New Movers tend to spend more in the first six months than in the next two years combined!

Our New Mover mailing lists let you reach this profitable market quickly and turn them into your loyal customers. A customized mailing will welcome this special group to your neighborhood. In fact Triadex lets you to target people that have moved in within the past 30, 60, and 90 days, or even more!

Not only that, but we can run a recurring mailing list program every quarter just targeting the latest people who now call your neighborhood “home”.

Key benefits of a New Movers Mailing List include:

  • Let’s new neighbors know you are here.
  • A good way to target potential NEW customers.
  • Attract and influence new families in the area to become very loyal, long-term customers.
  • There’s nothing better than delighting someone with a Gift Card to introduce them to your business for the first time.
Whether you'd like to stick with EDDM or would like more information on our other direct mail options, contact Triadex Services today at 877-874-2339 to begin your direct mail campaign!