Turn Lost Website Visitors Into Paying Customers With Direct Mail Retargeting
Your website visitors are your hottest leads—but most never convert.
Triadex’s Website2Mail™ transforms those visitors into high-performing direct mail audiences by sending personalized postcards to their homes within 24–48 hours. It’s direct mail remarketing, reimagined—bridging the gap between online browsing and real-world response, with results up to 8x stronger than digital ads.
Improvements of Up to 20%
Why Digital Alone Isn't Enough
After years of banner fatigue and ad blockers, traditional online retargeting is losing its impact. Click-through rates are under 1%, and most users scroll right past.
That’s where Website2Mail™ changes the game. It converts anonymous website traffic into physical mailers that stand out, driving action long after the browser window closes.
How Direct Mail
Remarketing Works
- Capture Website Visitor Data
- Match to Physical Addresses
- Send Personalized Mailers Automatically
- Track Conversions and Optimize
Website2Mail™ runs automatically in the background—so you can re-engage visitors without extra manual setup or list uploads.
Smarter Targeting. Stronger Results.
Website2Mail™ combines the best of both worlds—digital precision and direct mail impact—to help you reconnect with customers who’ve already shown interest.
- 8x higher response rates than digital remarketing alone
- Real-time automation for fast delivery and higher recall
- Personalized mail that drives brand trust and conversion
- Fully measurable ROI with matchback tracking
- Privacy-compliant and scalable for any campaign size
Why Try Direct Mail Remarketing?
Why Marketers Choose Direct Mail Remarketing
Direct mail remarketing is one of the most efficient ways to reconnect with warm audiences who already know your brand:
Recover Abandoned Carts
Bring shoppers back with a personalized mailer featuring the exact product or offer they viewed.
Build a Targeted Prospect List
Turn anonymous site visitors into verified mailing records for future campaigns.
Increase Repeat Visits
Re-engage customers who haven’t purchased recently with timely, personalized incentives.
Boost ROI Across Channels
Combine Website2Mail™ with digital ads, CTV, and email for a complete retargeting strategy.
Make Retargeting Work Even Harder
Get the most from your Direct Mail Retargeting campaigns with these proven strategies:
Test and Track
A/B test offers, designs, and timing to discover what converts best.
Make It Personal
Tailor content to the user’s behavior or purchase history.
Combine Channels
Sync your Website2Mail™ campaigns with email or display ads for higher recall.
Validate ROI
Triadex matchback reporting shows which households converted–down to the dollar.
Your Campaign, Your Choice
Every business has different goals—and Triadex campaigns are designed to flex with yours. Whether you want to recover abandoned carts, re-engage high-value customers, or convert website visitors into loyal buyers, we’ll customize your strategy for maximum impact.
Bundle Website2Mail™ with:
- Digital Overlay to reinforce your message across display and CTV.
- CustomTarget™ for advanced audience modeling and segmentation.
- Outcompete™ to capture competitor traffic and convert it into new sales.
- CustomerDataPro™ to enrich your CRM and improve future targeting.
Why Quality Mailers Deliver Better Conversions
Plastic postcards and premium mailers elevate your brand experience. Unlike paper pieces that blend into the stack, durable and visually striking formats command attention and signal value.
Paired with personalization, they create a sense of exclusivity that drives higher engagement and response.
Frequently Asked Questions About Website2Mail™ Marketing
What is Website2Mail™?
Website2Mail™ is Triadex’s proprietary direct mail retargeting solution that converts anonymous website visitors into mailable audiences. It automatically sends personalized postcards or offers within days, driving measurable conversions and outperforming digital remarketing.
How does it work?
When someone visits your website, Website2Mail™ matches their data—compliantly and anonymously—to verified household addresses. A personalized mail piece is printed and mailed within 24–48 hours, turning digital intent into real-world engagement.
What types of businesses benefit most?
Website2Mail™ works best for eCommerce, automotive, restaurant, retail, and service-based brands. It’s ideal for re-engaging cart abandoners or website visitors and scales easily from single to multi-location businesses.
Is it privacy-compliant?
Yes. Website2Mail™ follows CCPA and DMA standards, ensuring full privacy compliance. No personal identifying information is shared or sold, and all address matching is anonymous and secure.
How quickly can campaigns launch?
Once your tracking pixel and settings are active, Website2Mail™ begins sending mail automatically—usually within 24–48 hours. It’s a fully automated direct mail remarketing process that runs seamlessly in the background.
How do I measure ROI?
Triadex provides matchback reporting that connects mailed households to actual conversions like sales, redemptions, or return visits. Clients often see response rates up to 8× higher than digital retargeting alone.
