Direct Mail Retargeting

direct mail retargeting

Direct Mail Retargeting: Turning Website Visitors Into Customers

The problem? After years of aggressive online remarketing programs, web users are tuning out most digital ad efforts. In fact, many install ad blocking software to avoid them altogether. Additionally:

  • The industry average response rate for digital ad retargeting = 0.5%.
  • The average response rates for direct mail retargeting = 4%
  • Direct mail remarketing works 8x BETTER than digital retargeting ads!

NOTE: Some direct mail campaigns report redemption rates up to 20% – That’s 40x higher than digital adverts.

What is Direct Mail Retargeting?

Direct mail retargeting gathers key data from your website.  Then, this data is used to send real-time targeted direct mail to your customer. So far, the results have been very promising.

Consumer reporting has tracked improved response rates of up to 20%, especially when:

  • The direct mail piece is interesting and personalized to the customer,
  • The offer is appealing,
  • And most importantly – a quick turnaround is achieved.

How Direct Mail Retargeting Works

From On-line To Off-line

direct mail retargeting

1

A visitor lands on your website. Then, they accept the pop-up box “Allow Access to Location” option.

2

The EXACT address of the visitor is determined approximately 20% of the time.

3

A personalized direct mail piece with a Special Offer is printed and mailed…usually overnight.

4

Your Special Offer is in the hands of your site visitor…within DAYS!

Reasons Marketers Use Direct Mail Retargeting

First, Pull Back in “Shopping Cart Bouncers”

It happens all the time, an item gets added to an online shopping cart.  But, the customer doesn’t complete the sale. However, with direct mail retargeting, you will give your customer a tangible reminder of that item. And, provide an incentive to finalize that purchase.

FACT – Direct Mail Retargeting Provides A Longer Window Of Consideration For Purchasing Decisions

Second, Begin Compiling a New Targeted Mailing List

Gaining mailing addresses from your website traffic helps you build a rich list of targeted prospects.  Prospects who initiated contact with YOUR BRAND! What better group of prospects to target with an ongoing direct mail campaign. A campaign highlighting your new promotions and products!

Third, Maintain a Good Relationship with Your Active Customers

Remarketing converts leads into new customers.  It can also change those new customers into repeat clients. Build an automated cross-sell and up-sell campaign. You’ll inform your customers of promotions, new products, and even loyalty programs.

Direct Mail Retargeting vs Display Ads & Traditional Direct Mail

Direct Mail Retargeting -vs- Display Ads & Traditional Direct Mail

A Few Tips to Make Remarketing Work Even Harder

Go from Digital to Analog

The best direct mail campaigns come from successful email marketing. Why? Because open rates for direct mail run higher more often than email.

Test and Track

Create an A/B test with as many mailers as possible. A/B tests provide a strong idea of what is working and what isn’t.  Then, you adjust your tactics accordingly. Additionally, create accurate methods to calculate conversions.

You can do this several ways, such as:

  • Only include a single CTA on each mailer.
  • Use unique promo and tracking codes.
  • Provide separate landing pages.

Make it Personal

Above all, make the mailer content personalized to the specific customer.  Research shows that personalized promos per customer performs better than standardized mail.

Send to All Visitors or Filter By Demographic Data

direct mail retargeting

Win new business quickly and maintain contact with your current customers! Call Triadex Services today at 877-874-2339!