Digital Marketing – Geofencing Marketing

Gain New Customers in just 7 Days with Geofence Marketing!

Geofencing technology gives companies the ability to set invisible parameters around a building or area. Retail and Service Industries alike are now able to display ads to consumers who enter a specific location of their choosing with geofencing. Plus, geofencing is compatible with about 47% of mobile phones by using their GPS. No extra apps are required for it to work.

location based advertising

What are the Advantages of Geofencing Advertising?

Location-based digital marketing with Triadex lets businesses advertise to their target market with great precision.

Imagine having the ability to display ads specifically to consumers who visited your competitor in the past week.

While that may sound too good to be true, it’s now possible thanks to geofencing marketing. This technology gives businesses the ability to reach their target market in a very cost-effective way. When a person with a compatible smartphone enters a geofenced area, they will be added to your advertising list. A few examples of areas to geofence are:

  • Your Business
  • The Surrounding Area
  • Your Competitors’ Locations

How are these Ads Shown?

People who enter your geofenced area are shown banner ads while they browse on their smartphones. These ads are displayed on thousands of popular sites and apps like ESPN, USA Today, and CNN.

Businesses can also limit the number of ads shown per consumer to avoid oversaturation. With these campaigns, marketers are able to show unique, well-timed advertisements to a highly-targeted part of their target audience. These ads could include special promos, coupons, or grand openings.

Enhance Your Campaign
with Direct Mail Advertising

Add direct mail advertising to your online campaign to boost your marketing plan even more. Triadex is able to match nearly 90% of geofenced customers to their home address. Plus, get your direct mail ads into their mailboxes in as little as 48 hours with our fast pass program!

Consequently, you expose your target audience to consistent advertising both online and in print. This keeps your brand and its offers in the forefront of the consumer’s mind. The result?  An array of new customers and stronger sales!

Click here to learn more about Direct Mail marketing.

How Can I Measure the
Success of this Campaign?

One method is to track how many targeted customers physically enter your business after being shown geo-targeted ads. This would be achieved by geofencing each of your company’s locations that are part of the campaign.

Also, you can include a unique promo code on each ad.  With this, you can track the success of the ads right down to the number of offers redeemed and the dollar amount.

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We know which cell phones have visited your stores/restaurants the past month, 3 months, 6 months, and year!

(We know what cell phones have been inside your competitors’ locations too!)

Click here to find out how this information can benefit you.

Contact Triadex Services today to begin your geofencing campaign!

We offer restaurant geofencing, car dealership geofencing, and more location-specific advertising services.