Target Cell Phone Devices That Have Been Inside Your Store During the Past Year!
Create your own DIGITAL IN-HOUSE CUSTOMER LIST with past, present, and future visitors. How? With our new Look Back Program, we know which cell phones have dined in your restaurants in the past:
- 3 Months
- 6 Months
How it Works
First, smartphone device data is scanned for geographic information to establish who has visited your store’s location in the last 12 months.
Next, this information is utilized to create digital impressions via display ads.
Essentially, people who have entered your chosen areas will be shown a banner ad while they browse on their smartphone. These ads are displayed on thousands of popular sites and apps like ESPN, USA Today, and CNN.
The result? Previous customers are continually engaged, bringing in new sales.
Plus, We Also Know What Cell Phones
Have Been Inside Your Competitors’ Restaurants Too!
Not only can you target mobile devices who have been in your stores/restaurants, you can target the devices who have been in your competitors locations too.
Features and Benefits
- The process typically results in a higher ROI, making your marketing budget stretch even more.
- You are creating a targeted list of consumers who are already your customers.
- A majority of the time, these consumers are key member of the household that influence a high percentage of the home’s spending.
- Most Look Back campaigns can go live in as little as 24 hours.
How Can I Measure the
Success of this Campaign?
One method is to include a unique promo code on each ad. With this, you can track the success of the ads right down to the number of offers redeemed and the dollar amount.
Also, you can track how many targeted customers physically enter your business after being shown an ad. This would be achieved by Geofencing each of your company’s locations that are part of the campaign.
Enhance Your Campaign
With Direct Mail
Add direct mail to your campaign to boost your marketing plan even more. Triadex is able to match nearly 90% of Look Back customers to their home address. Plus, get your direct mail ads into their mailboxes in as little as 48 hours with our Fast Pass Program!
Consequently, you expose your target audience to consistent advertising both online and in print. This keeps your brand and its offers in the forefront of the consumer’s mind.