Custom Email Campaign For Fitness Centers Achieves Over 100 New Memberships
05/10/21
CHALLENGE
A client with 2 local Louisiana gym/fitness centers wanted to run a new member drive for the New Year to increase their membership numbers.
SOLUTION
A custom email campaign titled “New Year’s Exclusive Deals to Two Different Gyms” was created and launched.
50,000 e-mails were deployed, sending 25,000 as follows:
- 3-mile radius around Location 1 Zip Code Targeting Ages 21-55
- 3-mile radius around Location 2 Zip Code Targeting Ages 21-55
RESULTS
The Typical Eblast Open Rate is 15% and Click Through Rate is 2%.
Client’s campaign results:
- 77% open rate
- 06% click rate
102 new memberships within 45 days following the deployment.
The acquisition cost for these 102 new members was only $17.16 per new membership!
direct mail is not dead
