20% Redemption Rates
Fast-Casual Restaurant Chain with Over 50 Locations Averages 20% Redemption Rates
A fast-casual restaurant chain based in the Midwest with over 50 locations wanted to motivate customers to try their new menu items.
Using a Targeted direct mailing list, we mailed over 200,000 people within a three-mile radius of all their stores system-wide. They offered a $5 Gift Card and BOGO Coupon on salads.
Results: Average of 20% Redemption Rates
- The average redemption rate was just over 20%!
- Some of the locations received up to 38%!
- The chain continues to mail campaigns for their stores through Triadex using Targeted direct mailing lists.