Restaurant Chain Reports Incredible 71% Redemption Rate
CHALLENGE: A restaurant franchise with 30 locations wanted to increase sales at one of their struggling stores. They were looking for a direct mail marketing strategy that would significantly boost sales and increase store traffic in a very short period of time.
SOLUTION: Using our unique approach, we tailored a high impact marketing program delivered on our two card layout. We mailed just 3,516 pieces to prove our concept. The piece included two $5 offers with a pre-tested minimum purchase from the recipient.
- Of the 3,516 pieces mailed, the restaurant received 2,500 back – that’s an amazing 71% REDEMPTION RATE.
- The corporate office is now quickly sharing the results with the franchises and highly recommending Triadex to coordinate upcoming mailers for all stores.