Data Mining and Tracking Services

According to a recent Small Business Marketing Survey released by Pitney Bowes, an astounding 80% of small business marketers do NOT measure direct mail. And, 73 percent do not measure email! This is where Triadex's Data Mining and Tracking Services can help.

Triadex Barcode Tracking

With Triadex data mining and tracking services, you can easily save money and increase your sales. Adding a unique barcode to each individual card mailer allows us to measure your direct mail efforts in real time.

Profile Your Prospects

Through data mining, we can tell you the following demographics about the customers that redeem your piece:

  • Age
  • Gender
  • Households with Children
  • Address Type Indicator
  • Homeowner/Renter
  • Household Income
  • Marital Status
  • Zip Code
  • Length of Residence

Then, we can also provide you with key data mining and metrics for use in your future direct mail campaigns.

Reports Include

  • Real-time redemptions via bar code scanning via your campaign dashboard.
  • Data analysis on demographics including age range, gender, income, and more.
  • Maps that show the location of customers who have redeemed cards.
  • Overall and individual redemption rates shown in presentation graphs & charts.
  • Redemptions by city and zip code.

How it Works

Embedded in each barcode is data specific to the recipient. After the card is redeemed by the customer a standard barcode scanner is used to scan the barcode.

Demographic data mining of the individual redeemers becomes available in real time. Using this data, you can determine:

  • What areas to mail to next.
  • How to adjust demographics to target a better audience.

Finally, collecting redeemer’s information lets you to compile a list of customers without requiring additional sign-ups.

Features & Benefits
  • Real-time reports let you to see your new customers in real time.
  • Barcodes allow you to scan your cards to save time.
  • Test multiple campaigns at the same time to see what works best.
  • Save money and target new customers by leaving out previous redeemers.
  • Grow sales by basing your marketing on data mining facts not guesses.
  • Boost sales during “slow” periods by mailing to your existing customer base.
  • Increase your customer base by “cloning” the customers you already have.
  • Save money by only mailing to customers who fit your Prospect Profile.

Data mining can increase the ROI of your future mailings.

Look-A-Like Reports

Look-Alike data mining reports analyze your customer list.  Next, it overlays the data with demographic, income, life event and other features. This helps determine the key traits of your customers. In other words, it help you to see what your customers lifestyles “look like.”

Then, we give you a list of potential new customers who also “look like” your successful customer lists.

How it Works

First, you send us a list of your best customers. Then, we analyze the file and match specific criteria in our database. Finally, we send you a list of new records with similar traits that can include:

Profile Your Prospects

  • Geography
  • Age
  • Gender
  • Education Level
  • Marital Status
  • Income
  • Net Worth
  • Number of Adults
  • Number of Children
  • Credit Card Users
  • Preferred Retail Store Type
  • Number of Vehicles
  • Life event
  • Housing Type

Additionally, our data mining system will calculate your list’s Market Penetration Index (MPI). This allows you to define its market potential. The higher the MPI, the greater chance you have to break into that area. Subsequently, research shows that records with MPI above 120 are your best customers.

Features & Benefits

  • Assess your list’s MPI.
  • Let’s you mail to those who share features of your best customers.
  • Analyze elements that indicate your customer’s purchasing tendencies.
  • Shape future offers by finding your best customers’ key traits.
  • Increase your customer base by “cloning” the customers you already have.
  • Grow sales by basing your marketing tactics on facts not guesses.
  • Save money by only mailing to customers who “look like” your best clients.


MailBest is a data mining regression analysis.  First, we can analyze a sample of your customer list using over 1,100 demographic features. Second, hundreds of thousands of combinations of these features are applied.

This is done to find out which combinations are the most common among your list. Finally, we create a personalized data mining report that identifies YOUR top prospects within the desired area.

How it Works

To start with, you send us a list of your best customers. After that, we use 700+ data points on 200 million consumers to find what makes your best customers unique.

Then, once we have this information, we put together a mailing targeting similar prospects.

In short, MailBest data mining allows you to identify obscure traits your customers have in common.  The traits that help impact their decision to do business with you.

Features & Benefits

  • Help your bottom line by growing your customer base.
  • Learn more about your best customers.
  • A positive ROI will let you to fund further advertising.
  • Mail to a list of prospects who share the features of your best customers.
  • Shape future offers by finding your best customers’ key traits.
  • Grow sales by basing your marketing tactics on facts not guesses.

data mining and tracking

What Will Your Mailing List Look Like?

Plan ahead with our new interactive Mailing List Search! See how many residents and businesses are available in your area before you do anything else.