ActiveIntent™: Intent-Based Marketing That Reaches Real Buyers—Right When They’re Ready to Act
Most marketing dollars are wasted on people who aren’t ready to buy. ActiveIntent™ solves that with intent-based targeting – by identifying households actively searching, researching, or signaling purchase intent. Then it delivers omnichannel campaigns that keep your brand front and center during the entire buying journey. With 95%+ household-level accuracy, clients see 2–4x higher response rates compared to digital alone.
Intent-Based Targeting vs. Broad Advertising: Why Precision Wins
Even the most well-run campaigns often target too broadly—reaching households that will never convert. Only about 6% of searchers click a Google Ad, leaving the rest untouched.
The Solution: ActiveIntent™ uses purchase intent signals to find entire households already in-market, even if they never click a paid ad, and surrounds them with coordinated mail and digital ads until the decision is made.
Here’s How ActiveIntent™ Works
Detect Real Intent Signals
Match With Household-Level Accuracy
Activate Across Channels
Measure ROI Clearly
Smarter Targeting. Better Results.
- Real-time intent detection (search, research, and location activity)
- Household-level matching with 95%+ accuracy
- Omnichannel activation: direct mail, display, video, and CTV
- Proven to deliver 2–4x higher response rates vs. digital alone
- 100% cookie-free and privacy-compliant
- Aligns with long-cycle (furniture, healthcare, insurance) and mid-cycle (auto, HVAC) purchases
Why ActiveIntent™ Outperforms Google Ads
Google Ads capture attention during the search moment—but most users never click. ActiveIntent™ goes further by reaching the full household audience and keeping your brand in front of real buyers across mail, display, and CTV.
ActiveIntent™ reaches households.
Google reaches clickers.
ActiveIntent™ is cookie-free and relies on intent signals + deterministic household matching.
Google relies on cookies.
ActiveIntent™ delivers household-level attribution.
Google reports impressions.
ActiveIntent™ Keeps You in the Buying Journey
Purchase decisions rarely happen in a single moment. ActiveIntent™ identifies households showing real buying intent and keeps your brand in front of them across mail, display, video, and CTV—until the decision is made.
Whether your customers are making quick choices or long-term investments, ActiveIntent™ ensures your campaigns stay relevant, visible, and effective.
Your Campaign, Your Choice
Every campaign is different—and ActiveIntent™ flexes with your goals. Whether you want to drive seasonal offers, launch new locations, or beat local competition, we’ll design campaigns around your objectives.
For maximum impact, bundle ActiveIntent™ with:
- Intelligent Carrier Route™ for broad but efficient coverage
- Outcompete™ to win competitor foot traffic
- CustomTarget™ for finely tuned demographic or lifestyle targeting
- Digital Overlay for multi-channel reinforcement
Why Intent Signals Deliver Stronger ROI
Most campaigns rely on demographics or lookalikes—but that doesn’t reveal who is actively ready to buy. ActiveIntent™ takes targeting further by detecting real-time intent signals from search, research, and location activity, then tying them to verified households.
This means your campaigns focus on households that are already in the buying cycle, reducing wasted impressions and delivering higher conversions.
Frequently Asked Questions About ActiveIntent™ Marketing
How does ActiveIntent™ work?
It’s an intent-based marketing solution that detects real intent signals from search, research, and location data, then matches them deterministically to households. Campaigns are delivered via direct mail, display, and CTV ads.
Is ActiveIntent™ cookie-based?
No—ActiveIntent™ is 100% cookie-free, privacy-first, and compliant with CCPA and DMA standards.
How accurate is ActiveIntent™?
Household-level matching delivers 95%+ accuracy, ensuring you reach real buyers, not modeled guesses.
Do I need to provide a customer list?
No. ActiveIntent™ builds in-market audiences without requiring your CRM or customer file.
Does it only apply to digital marketing?
No—ActiveIntent™ activates both direct mail and digital ads, making it a true omnichannel strategy.
Does this work for quick decisions like dining out?
ActiveIntent™ won’t target tonight’s dinner decision. Instead, it influences dining habits over weeks of browsing menus, reviews, and ordering patterns—building loyalty for your brand.
