Fast-Casual Restaurant Chain with Over 50 Locations Averages 20% Redemption Rates Challenge: A fast-casual restaurant chain based in the Midwest with over 50 locations wanted to motivate customers to try their new menu items. Solution: Using a Targeted mailing list, we mailed over 200,000 people within a three-mile radius of all their stores system-wide.
Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn’t really be considered a “trend.” It should be a staple. Optimizing for mobile (if not creating a dedicated mobile marketing strategy) is something you should’ve done by now.
Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate
These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox, remember?) must be dead in the water. Right? Wrong.
In this day and age, digital marketing is as common as sliced bread. In fact, comScore did a study that showed, for the first time ever in 2014, mobile web usage surpassed desktop usage. Today, the margin between the two continues to grow.
This day and age businesses rely heavily on email marketing and other online channels like video and social media. Is direct mail marketing still an effective tool for businesses? Yes, and when strategically integrated with digital marketing it is even more impactful. Here are five reasons that direct mail marketing is effective and relevant for demand generation and lead nurturing.
How do you know if your direct mail pieces are engaging? What is clear to you might not necessarily be obvious to them. This is a big problem if you are unable to identify who your target audience is. Before any direct mail piece is sent Triadex takes the time to create a target audience for you. We use our 15 years of data and experience to develop custom pieces that are specific to the wants and needs of your potential customers.
National Franchise Pizza Chain Saves Time & Money by Partnering with Triadex Services
Challenge: A national premium pizza chain with 200+ locations, mostly franchises, needed to increase the ROI from their direct mail budget. Solution: Triadex Services has proven success within the Pizza industry with many chains reporting redemption rates well into the double digits.
Often times, when skimming through your mailbox it seems to only contain bills and credit card companies boasting your preapproval. Occasionally, we come across a piece of mail that captivates our attention as consumers. These pieces of mail are the ones that are worth keeping.
In the direct mail business, “Nth” is a common term you may have heard. So, what does it mean? Nth means to decrease the number of addresses in a mailing list. For example, let’s say there are 7,567 addresses within five miles of your store. However, you only have a budget for 5,000 pieces.
Let Triadex Help You Remove Your eClub Members from Your Direct Mail Campaigns Based on your marketing strategy, you may choose to remove eClub members from your mailing lists. Did you know you can remove members of your email club from your direct mail campaigns? In fact, we can help.
If done right, direct mail marketing is a very effective way to acquire new customers as well as incentivize current customers. Here are reasons why these programs work. It’s Personalized and Targeted: Utilizing a personalized custom targeted direct mail campaign will engage your customers and prospects while increasing sales at the same time.