Data Mining and Tracking Services

According to a recent Small Business Marketing Survey released by Pitney Bowes, an astounding 80% of small business marketers did NOT measure direct mail and 73 percent did not measure email! This is where Triadex's Data Mining and Tracking Services can help.

Triadex Tracking

With Triadex Tracking data mining, you can easily save money and increase your sales. By simply adding a unique barcode to each individual card mailer, not only are we able to measure your direct mail efforts in real time, but we can also provide you with key data mining and metrics for use in your future direct mail campaigns.

Reports Include

  • Real-time redemptions via bar code scanning (Phone App scanning coming soon).
  • Demographic data analysis such as age range trends, gender, household income, marital status.
  • Map templates that show the location of customers who have redeemed cards and response rates within a one mile radius, two miles, etc.
  • Overall and individual redemption rates presented in decorative graphs & charts to easily digest.
  • Redemptions by city and zip code.
  • The number of cards redeemed by day.

How it Works

Embedded in each barcode are data specific to the recipient. After the card is redeemed by the customer a standard barcode scanner is used to scan the barcode.

Demographic data mining such as the age, gender, income, and marital status of the individuals who redeemed your card mailer are shown in real time. Using this data, you can decide to mail to those who already redeemed the piece and see your redemption rates explode or suppress the list and only mail to new customers. This data mining feature alone provides maximum control and can significantly enhance the ROI of all your future mailings.

Features & Benefits

  • Real-time redemption reports allow you to see your new customers in real time.
  • Barcodes allow you to easily scan your cards at the point of sale to save time.
  • Test multiple campaigns at the same time to see which works best to meet your objectives.
  • Google maps allow you to track multiple offers including the person that redeemed the card, the coupon that was redeemed, and the distance from the location.
  • Only reach new customers by suppressing the names and addresses of the customers who redeem your piece to save money targeting new customers.
  • Boost sales during “slow” periods by mailing to your existing customer base.

Barcode Tracking

By adding a unique barcode to each individual direct mail piece, not only are we able to measure your direct mail efforts, we can provide you with further data mining and measurement for use in your future direct mail campaigns.

How it Works

Embedded in each barcode are demographics specific to the recipient. After the card is redeemed by the customer, a standard barcode scanner is used to scan the barcode. We use this data mining process to create you a customized Prospect Profile.

Demographics such as the age, gender, and income of the individuals who redeemed your card mailer are included in this data mining report, which is given to you at the end of your mailing. Using this data, we then create a new mailing list for your next campaign. Either mail to those who already redeemed the piece and see your redemption rates explode, suppress the list and only mail to strictly new customers, or do a little bit of both.

Profile Your Prospects

Through data mining, we can tell you the following demographics about the customers that redeem your piece:

  • Age
  • Gender
  • Households with Children
  • Address Type Indicator
  • Homeowner/Renter
  • Household Income
  • Marital Status
  • Zip Code
  • Length of Residence

Features & Benefits

  • Measure the success of your direct mail efforts by tracking your redemption rates.
  • Grow sales by basing your marketing strategies on data mining facts instead of guesses.
  • Increase your customer base by “cloning” the customers you already have.
  • Save money by only mailing to customers who fit your Prospect Profile.
  • Only reach new customers by suppressing the names and addresses of the customers who have redeemed your mailer in the past.
  • Boost sales during “slow” periods by mailing to your existing customer base.

Data mining will significantly enhance the ROI of all your future mailings.

Look-A-Like Reports

Look-Alike data mining reports analyze your customer list and overlays the data with demographic, income, life event and other elements to determine the key characteristics of your customers. We then provide you with a list of potential new customers that share characteristics with (or “look like”) your most successful customer lists.

How it Works

Send us a list of your best customers. We analyze the file and match specific criteria with our records in our database. We send you a list of new records with similar characteristics – geographic, demographic or psychographic.

Profile Your Prospects

  • Geography
  • Age
  • Gender
  • Education Level
  • Marital Status
  • Income
  • Net Worth
  • Number of Adults
  • Number of Children
  • Credit Card Users
  • Preferred Retail Store Type
  • Number of Vehicles
  • Life event
  • Housing Type

Additionally, our data mining system will calculate your list’s Market Penetration Index (MPI), allowing you to define its prospective market potential. The higher the index calculation, the greater chance you have at breaking into that demographic or geographic area. Records with MPI above 120 are your best customers.

Features & Benefits

  • Calculate your list’s Market Penetration Index (MPI), allowing you to define your prospective market potential.
  • Mail to a list of prospects who share the attributes of your best customers – not just any random customer.
  • Analyze a wide set of demographics, psychographic and behavioral elements that are reflective of your customer’s purchasing tendencies.
  • Tailor future offers by pinpointing your best customers’ key characteristics.
  • Increase your customer base by “cloning” the customers you already have now.
  • Grow sales by basing your marketing strategies on facts instead of guesses.
  • Save money by only mailing to customers who look just like your best customers.

MailBest

MailBest is a data mining regression analysis where we analyze a sample of your customer list using over 1,100 demographic elements. Hundreds of thousands of combinations of these elements are applied to your customers to find out which combinations are the most common among your list. We then create a personalized data mining report that identifies YOUR top prospects within the desired area.

How it Works

Send us a list of your best customers. Using over 700 data points on 200 million consumers, we find what characteristics make your best customers so unique. We then put together a mailing to similar prospects that will help you generate the highest ROI.

Profile Your Prospects

  • Geography
  • Age
  • Gender
  • Education Level
  • Marital Status
  • Income
  • Net Worth
  • Number of Adults
  • Number of Children
  • Credit Card Users
  • Preferred Retail Store Type
  • Number of Vehicles
  • Life Event
  • Housing Type

Features & Benefits

  • Help your bottom line by expanding your customer base.
  • Learn more about your best customers which can apply to all areas of advertising and customer service.
  • A positive ROI will allow you to fund additional advertising.
  • Mail to a list of prospects who share the attributes of your best customers – not just any random customer.
  • Tailor future offers by pinpointing your best customers’ key characteristics.
  • Grow sales by basing your marketing strategies on facts instead of guesses.
  • Save money by only mailing to customers who look just like your best customers.

To put it simply, MailBest data mining allows you to identify obscure characteristics your customers have in common that could help impact their decision to do business with you.

What Will Your Mailing List Look Like?

Plan ahead by seeing how many residents and businesses are available in your area right now with our new interactive Mailing List Search.

Data Mining Mapping

This valuable customer data mining will significantly enhance the ROI on your future mailings. Choose to either include or exclude these prior redeemers from your future mailings. Include them and you can expect an average redemption rate of 30% – 75%. Exclude them to ensure you reach strictly new customers. Or, change campaigns as your marketing goals require.

Customer Location Maps

Through data mining, Triadex can provide a live, aerial view of all people who redeem your cards. Better yet, we include the proximity of each household to your store location. After identifying the highest redeeming neighborhoods, we then use this customer data to better target your future mailings.

Campaign Performance Summary

Triadex’s data mining can provide many charts and graphs summarizing the performance and redemption rates from your campaign. We’ll show you the percentage of customers that redeemed within each specific Age and Income Range.

Customer Data Mining Tracking Reports

After your mailing, Triadex can send you a list of all available customer names, customer addresses, and available customer demographics of the residents who redeemed your cards. The Triadex Data Mining Tracking Reports can show you the exact age and income level of your guests.