DriveByID™: License Plate Recognition to Turn Drive-Bys Into Marketing Audiences
Every vehicle that drives past or through your location is a high-intent opportunity. DriveByID™ uses license plate recognition (LPR) technology to anonymously identify vehicles and match them to verified households—enabling hyper-targeted direct mail, digital, and CTV campaigns without using any personal identifying information.
You’re Missing Marketing Opportunities Right Outside Your Door
Every vehicle that drives past or through your location is a high-intent opportunity. DriveByID™ uses license plate recognition (LPR) technology to anonymously identify vehicles and match them to verified households—enabling hyper-targeted direct mail, digital, and CTV campaigns without using any personal identifying information.
Here’s How DriveByID™ Works
Capture Drive-By or Visit Behavior through License Plate Recognition Technology
Match to Verified Households
Engage Across Channels
Track & Optimize
Why DriveByID™ Works Where Others Fall Short
- Targets households based on real-world behavior, not assumptions
- Converts anonymous vehicle traffic into measurable, addressable audiences
- ~90% household match rates ensure accuracy and scale
- Adds 100+ verified data attributes to enrich your marketing database
- Activates omnichannel campaigns: mail, digital, CTV
- Privacy-compliant, PII-free process
DriveByID™ Makes Local Targeting Smarter Than Ever
Turn Passerby Into Customers
Capture the people already driving by your locations every day and bring them back with offers that convert.
Boost Underperforming Stores
Struggling or new locations benefit from tapping local traffic to increase awareness and visits.
Prove ROI With Attribution
Match campaign responses to household records, so you know exactly which drive-by audiences are converting.
Start Reaching the Traffic Outside Your Door
Getting started is simple. Triadex will coordinate LPR camera installation with our trusted partners and connect the data into your campaigns. From there, you can begin reaching verified households from local drive-bys—without changing your current workflow.
Your Campaign, Your Choice
Every business has unique goals—and DriveByID™ flexes to fit them. Whether you want to capture first-time visitors, boost memberships, or increase repeat visits, we’ll design campaigns tailored to your objectives.
For maximum impact, bundle DriveByID™ with:
- New Mover Marketing to capture fresh households arriving in your trade area
- Outcompete™ to target competitor traffic
- Intelligent Carrier Route™ (ICR) for broad yet efficient coverage
- Digital Overlay to extend frequency and reinforce across channels
Why Opt for Plastic Postcard Mailers With DriveByID™
Plastic postcards cut through mailbox clutter and convey lasting value—making them the perfect complement to a DriveByID™ campaign. Unlike standard paper mailers, they feel higher-quality and help ensure your brand makes a strong first impression with households near your locations.
Frequently Asked Questions About DriveByID™ Marketing
What is DriveByID™?
A targeting tactic that captures and retargets visitors or passersby using license plate recognition technology.
How is the data collected?
LPR cameras placed at your store or parking lot capture license plates anonymously. These are matched to household addresses through privacy-compliant sources.
What kind of data do we receive?
Each record is enriched with household attributes like income, homeownership, and vehicle type—giving you a powerful new audience segment.
Do I need to install a camera?
Yes. We’ll coordinate installation with our trusted LPR partners to make setup easy.
Can campaigns run through digital and mail?
Yes—DriveByID™ audiences can be activated across direct mail, programmatic display, and CTV.
Is this privacy-compliant?
Yes—DriveByID™ is 100% anonymous and CCPA-compliant. No personal identifying information is ever shared.
