CustomTarget™: Custom Audience Targeting That Drives Results
Not all households are created equal – and not all deserve your marketing dollars. With CustomTarget™, Triadex’s custom audience targeting solution, you can zero in on the households most likely to convert. By combining proprietary and third-party data, we build custom audiences based on demographics, behaviors, lifestyles, and more – helping you maximize ROI across direct mail and digital campaigns. Whether or not you have a customer list, CustomTarget™ ensures you start with the right audience every time.
Broad Targeting Wastes Budget and Misses Your Best Customers
Saturation and basic geographic-only targeting strategies cast too wide a net and waste money. Targeted direct mail campaigns powered by CustomTarget™ focus on the households that matter most, so you spend less reaching the wrong audience and more converting the right ones.
Clients using CustomTarget often see a significant lift in ROAS compared to saturation campaigns by eliminating wasted impressions.
Here’s How CustomTarget™ Works
Define Your Ideal Audience
Target households using demographic, lifestyle, and behavioral data.
Build With Data
Combine proprietary and third-party insights to create precise audience lists.
Deliver Across Channels
Reach verified households through direct mail, digital, and CTV campaigns.
Measure & Refine
Track results and optimize targeting to maximize ROI.
Smarter Targeting. Better Results.
- Highly customizable targeting using hundreds of demographic, lifestyle, and behavioral data points
- Works for acquisition, frequency, and reactivation campaigns
- No customer list required—but even stronger with one
- Supports direct mail, digital display, and CTV channels
- Ideal for restaurants, healthcare, fitness, automotive, and more
- Can be used for one-time or recurring campaigns
CustomTarget™ Helps You Spend Smarter and Convert More
Pinpoint the Right Households for Higher Conversion
Generic targeting wastes budget on people who will never buy. CustomTarget™ ensures your campaigns focus only on households most likely to convert—driving stronger response and higher ROAS.
Launch Precision Campaigns Without Supplying a List
You don’t need a CRM or customer file to start. Just tell us the traits of your ideal customer, and our data team will build an audience from scratch—or enrich the list you already have.
Maximize Efficiency With Ongoing Optimization
CustomTarget™ isn’t one-and-done. As campaigns run, we refine targeting criteria based on results, helping you continually improve ROI while reducing wasted spend.
Reach the Customers Who Matter Most – With One Campaign
With CustomTarget™, your direct mail or digital program is powered by a fully customized audience built around your exact goals. That means higher visibility, more conversions, and measurable ROI—without wasted budget.
Your Audience, Your Choice
Every campaign is different—and CustomTarget™ flexes with your goals. For example:
- Restaurants can reach frequent diners in their trade area
- Car washes can target local vehicle owners
- Healthcare providers can connect with families that have children and higher household incomes
You can also combine CustomTarget™ with other Triadex solutions like Intelligent Carrier Route™, Outcompete™, or Digital Overlay for a strategy that balances reach, precision, and frequency. Together, these solutions deliver measurable results while ensuring your message reaches the households that matter most.
Why Add Behavioral Filters to Your CustomTarget™ Campaign?
Demographics tell you who your customers are—but they don’t reveal how they live, shop, or spend. That’s where behavioral and lifestyle filters take your targeting to the next level.
With CustomTarget™, you can refine your audience to focus on people most likely to engage with your brand, such as frequent diners for restaurant campaigns, local vehicle owners for car wash promotions, or health-conscious families for healthcare and fitness offers.
By layering these behaviors into your targeting, your campaigns feel more personal and relevant—boosting attention, response, and overall ROI.
Frequently Asked Questions About CustomTarget™ Marketing
Do I need to provide a customer list?
No. We can build a custom audience from scratch – or use your list to create smarter models.
What filters can I choose from?
Hundreds of options including age, income, homeownership, family status, purchasing behavior, and lifestyle interests.
Can I use this for digital ads too?
Yes. CustomTarget™ supports direct mail, programmatic display, and CTV campaigns.
Is it just another lookalike list?
No CustomTarget™ is build directly around your chosen criteria – not inferred or probabilistic audiences.
Can it run one-time or ongoing?
Both. Many clients run seasonal or recurring campaigns to continually refine their targeting.
What if I don't know who my best customer is?
We can start broad, test audience segments, and refine based on results over time.
Is CustomTarget™ data privacy compliant?
Yes. All targeting is fully Pll-compliant and based on aggregated demographic and behavioral data sources.
